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El Pastor del Rica

From WikiTacos, the taco encyclopedia · Taquería

El Pastor del Rica is an al pastor taquería on Broadway in Chula Vista, opened in December 2024 by former boxer Ricardo "Rica" Álvarez with his brother, boxing champion Saúl "Canelo" Álvarez.

Contents
  1. History
  2. Menu
  3. Reviews
  4. See also
  5. References

History

The original El Pastor del Rica is in the Guadalajara metropolitan area of Jalisco, where Ricardo Álvarez runs it himself; according to El Imparcial it was started about a decade before the U.S. opening, on an idea from Ricardo's wife. In early 2022, Canelo Álvarez told Telemundo 20 that he was unimpressed by San Diego's tacos and announced plans to bring his brother's taquería across the border to 645 Broadway in Chula Vista.

The Chula Vista location, at the corner of Halsey Street and Broadway, opened on December 5, 2024. The opening drew mariachis, Chula Vista Mayor John McCann and radio host El Piolín, and some customers lined up from 4 a.m. The dining room is decorated with images of Pancho Villa and Frida Kahlo and a neon sign reading "No tacos, no life."

Tacos al pastor are the centerpiece. The menu also lists suadero, carne asada, lengua, tripa (callo), longaniza or chorizo and campechano tacos, along with quesadillas, seven salsas and aguas frescas.

Reviews

Reviews on WikiTacos open at launch. Until then, read what diners say on Google and Yelp.

Google Maps reviewsYelp

See also

References

  1. "Boxer Canelo Álvarez Doesn't Like San Diego's Tacos, So He's Opening His Own Shop". NBC Los Angeles. Retrieved 2026-10-10.
  2. "La taquería de Canelo Álvarez en Chula Vista, California: ubicación y cuánto cuesta". ADN40. Retrieved 2026-10-10.
  3. "'Canelo' Álvarez y su hermano, inauguran taquería en Estados Unidos". El Imparcial. Retrieved 2026-10-10.
Categories: Celebrity-owned restaurants Chula Vista Taquerías Taquerías in California Taquerías in Chula Vista Taquerías in San Diego County